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| A | When You're Gone | 3:56 |
| B | Funeral Of Sorrows | 3:50 |
Seattle, WA, November 1 — Today, Seattle’s Society of the Silver Cross are premiering the video for “When You’re Gone” via Metal Injection, the first single from their upcoming debut due in 2019. The ethereal single will be complemented by a haunting video co-directed by Joe and Karyn Reineke and Jenni Hensler who has worked with Chelsea Wolfe and Zola Jesus. The single is out on CD and vinyl with “Funeral of Sorrows” on the B-side, featuring a mix of East and West that bends surrealism and determinism. The group is led by Joe Reineke and Karyn Gold-Reineke, of Seattle’s famed Orbit Audio studio.
They draw inspiration from their many trips to India, where they discovered its rich musical textures, traditional chanting and spiritual wisdom. The core instruments used are 12-string acoustic guitar,harmonium, rare and esoteric synthesizers (swarmatron, serge, therevox), mellotron, and shahi baaja (Indian autoharp).
Reflecting on “When You’re Gone,” Joe says, it “floated out of us one late night while sitting on our apartment floor playing music together. It literally wrote itself in minutes and we realized that it only had two chords and a riff, yet it felt absolutely complete. The beauty lies in its simplicity and allowing layers of sound to repeat, build and fall away; the result is hypnotic. It was a liberating venture into throwing out the traditional songwriting rules and allowing the structure to rest on a single chorus and not include any verses, a bridge or solo.”
Similarly, for the video, they explain “We wanted it to feel like a beautiful dream sequence with a celestial quality. Everything was shot on 8mm, 16mm and Super 8 film by Jenni Hensler whom we collaborated with creatively as co-directors”. Despite the dark title and imagery, their aim in both the song and video was to capture a sense of white magic and transcending duality. “The song is about how life is temporary, how living in the moment is what we strive to do” Joe says. “Its aim is to convey how the harder you hold on to something, the less it’s available to you. The video has the same essence but it’s more of a visual celebration of being in the moment.”
They draw inspiration from their many trips to India, where they discovered its rich musical textures, traditional chanting and spiritual wisdom. The core instruments used are 12-string acoustic guitar,harmonium, rare and esoteric synthesizers (swarmatron, serge, therevox), mellotron, and shahi baaja (Indian autoharp).
Reflecting on “When You’re Gone,” Joe says, it “floated out of us one late night while sitting on our apartment floor playing music together. It literally wrote itself in minutes and we realized that it only had two chords and a riff, yet it felt absolutely complete. The beauty lies in its simplicity and allowing layers of sound to repeat, build and fall away; the result is hypnotic. It was a liberating venture into throwing out the traditional songwriting rules and allowing the structure to rest on a single chorus and not include any verses, a bridge or solo.”
Similarly, for the video, they explain “We wanted it to feel like a beautiful dream sequence with a celestial quality. Everything was shot on 8mm, 16mm and Super 8 film by Jenni Hensler whom we collaborated with creatively as co-directors”. Despite the dark title and imagery, their aim in both the song and video was to capture a sense of white magic and transcending duality. “The song is about how life is temporary, how living in the moment is what we strive to do” Joe says. “Its aim is to convey how the harder you hold on to something, the less it’s available to you. The video has the same essence but it’s more of a visual celebration of being in the moment.”
Matrix / Runout (Runout Side A Etched) – 18-1027 444777444 A RFM
Matrix / Runout (Runout Side B Etched) – 18-1027 444777444 B RFM
Rights Society – ASCAP
Matrix / Runout (Runout Side B Etched) – 18-1027 444777444 B RFM
Rights Society – ASCAP
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